Rethinking The Institution Of Beer

I just read an excellent article on how, in America, our beer (and drinking) culture as a whole need to have a shift in perception.  From the article, the author, Max Feldhake,  proposes that “rather than drinking for the sake of becoming heavily inebriated, let us drink for the beer’s sake”.

I couldn’t agree more.  Even though the craft beer revolution in America has began changing this skewed perception, we have a long way to go, judging from the less than 5% market share craft brewing has.  We should “drink for the beer’s sake”!

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