7-eleven today rolled out it’s store brand beer, dubbed “Game Day”, perhaps to appeal to tailgaters. Because of the current beer market, the stores plan on selling the beer at a discount, from $6.99 to $8.99 per 12 pack, and it comes in two varieties, Game Day Ice and Game Day Light.
Good luck, 7-eleven against the big guys. You may own the stores, but they own the distributors.